Friday, December 7, 2018

Discover the Swedish pavilion at Expo 2020 Dubai - UA

Sweden pavilion at the World Expo 2020 in Dubai :

The winning architectural proposal for the Swedish pavilion at the World Exhibition in Dubai 2020 has now been appointed and was today presented by Minister for Enterprise and Innovation Mikael Damberg and the General Commissioner for Sweden's participation in Expo 2020, the chairman of the competition jury, Anders Lönnberg.

In the spring of 2018, the Committee for Sweden's participation in the World Expo 2020 exhibition in Dubai invited an architect and design team to a competition for the design of Sweden's pavilion and exhibition in Expo 2020. The competition was arranged in collaboration with the Swedish Architects.

Swedish creativity is recognized internationally and Swedish architecture is at the forefront. All competition entries showed absolutely top class but in the end the jury was able to agree on the contribution "The Forest".

- The architectural team consisting of Stockholm-based Alessandro Ripellino Architects, Studio Adrien Gardère and Luigi Pardo Architetti has created a proposal that unites a strong concept with architectural qualities and functional requirements, says Anders Flanking, chairman of the Swedish committee.

Alessandro Ripellino from Alessandro Ripellino Architects describes the contribution:
- The Forest is based on the idea of ​​the vastness of the forest and the free walking. The forest has been used as a metaphor in everything from the architectural approach to the exhibition's dramaturgy, with rooms inspired by glades, huts and tree crowns. The Swedish pavilion becomes an open space for reflection that favors imagination, creativity and co-creation. An imaginative meeting between Nordic forest and Arabic pattern effect, between our culture and the culture we visit.

Participation at Expo 2020 is one of Sweden's largest export investments over the next few years. Participation is jointly financed by state and industry.

- Participation at Expo 2020 gives Swedish companies the opportunity to reach out to customers not only in the gulf area but all over the world. At Expo 2020, Swedish companies will be able to showcase their world-leading sustainability solutions and fantastic innovation power, says EU and Trade Minister Ann Linde.

Two of the companies that will participate are Ericsson and Astra Zeneca.

- We see Expo 2020 as an excellent opportunity to showcase Ericsson's innovation power and our 5G technology for a global audience. 5G will play a major role in the digitization of society and industry and to meet the sustainability challenges facing the world. For Ericsson it is also
important to work with other Swedish stakeholders to promote Sweden as a knowledge nation and strengthen the attractiveness of research and innovation, ”says Helena Norrman, information director at Ericsson.

- For us, the Swedish pavilion represents a credible platform for lifting the opportunities for how sustainable health can look in the future. We look forward to developing discussions, meetings and co-creation around our attractive pavilion, says Katarina Ageborg, CEO of AstraZeneca AB.

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